Rhetoric of Entrepreneurship: An Analysis of Entrepreneur Interviews
Anders, A. and Riddle, M. (2022, October). Rhetoric of Entrepreneurship: An Analysis of Framing Strategies in Entrepreneur Interviews. 87th Annual Association for Business Communication Conference. Virtual.
The presentation explores the rhetorical strategies used by entrepreneurs in three fundamental contexts: identity, relationships, and strategy. It is based on an inductive qualitative content analysis of a corpus of entrepreneur interviews from series hosted by two different universities. Using frame theory, this study analyzes how entrepreneurs frame both positive entrepreneurial visions and reframe critical challenges.