Rhetoric of Entrepreneurship: An Analysis of Entrepreneur Interviews
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Slides | Rhetoric of Entrepreneurship Anders, A. and Riddle, M. (2022, October). Rhetoric of Entrepreneurship: An Analysis of Framing Strategies in Entrepreneur Interviews. 87th Annual Association for Business Communication Conference. Virtual. The presentation explores the rhetorical strategies used by entrepreneurs in three fundamental contexts: identity, relationships, and strategy. It is based on an inductive qualitative content analysis of a corpus of entrepreneur interviews from series hosted by two different universities. Using frame theory, this study analyzes how entrepreneurs frame both positive entrepreneurial visions and reframe critical challenges.
Rhetoric of Entrepreneurship: An Analysis of Entrepreneur Interviews
Rhetoric of Entrepreneurship: An Analysis of…
Rhetoric of Entrepreneurship: An Analysis of Entrepreneur Interviews
Slides | Rhetoric of Entrepreneurship Anders, A. and Riddle, M. (2022, October). Rhetoric of Entrepreneurship: An Analysis of Framing Strategies in Entrepreneur Interviews. 87th Annual Association for Business Communication Conference. Virtual. The presentation explores the rhetorical strategies used by entrepreneurs in three fundamental contexts: identity, relationships, and strategy. It is based on an inductive qualitative content analysis of a corpus of entrepreneur interviews from series hosted by two different universities. Using frame theory, this study analyzes how entrepreneurs frame both positive entrepreneurial visions and reframe critical challenges.